/* ============================================
   THE CNNECTION — Editorial Boutique Website
   Brand: Red CC1C3B  · Cream F7F2F0
   ============================================ */

:root {
  --red:   #CC1C3B;
  --cream: #F7F2F0;
  --black: #1A1A1A;
  --white: #FFFFFF;
  --muted: #8A7A7E;

  --serif:  'Italiana', 'Bodoni Moda', 'Didot', 'Times New Roman', serif;
  --sans:   'Helvetica Neue', 'Inter', system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
  --cond:   'Oswald', 'Avenir Next Condensed', 'Helvetica Neue', sans-serif;

  --max:     1320px;
  --pad:     clamp(1.25rem, 4vw, 4rem);
  --gap:     clamp(1rem, 2vw, 2rem);
  --frame:   clamp(1.25rem, 3vw, 3.25rem);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  color: var(--black);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
a.underline-link {
  display: inline-block;
  border-bottom: 1px solid currentColor;
  padding-bottom: 2px;
  transition: opacity .2s ease;
}
a.underline-link:hover { opacity: .65; }

/* ============================================
   FRAME — editorial outline that wraps content
   ============================================ */
.frame {
  border: 1px solid var(--red);
  position: relative;
  padding: clamp(2rem, 5vw, 5rem) clamp(1.5rem, 4vw, 4rem);
}
section.section-red .frame { border-color: var(--cream); }

/* ============================================
   SECTIONS — alternating cream / red
   ============================================ */
section {
  padding: var(--frame);
}
section .frame { max-width: var(--max); margin: 0 auto; }

.section-cream { background: var(--cream); color: var(--black); }
.section-red   { background: var(--red);   color: var(--cream); }
.section-red a { color: var(--cream); }

/* ============================================
   HEADER / NAV
   ============================================ */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--cream);
  border-bottom: 1px solid var(--red);
}
.site-header .bar {
  max-width: var(--max);
  margin: 0 auto;
  padding: 1rem var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
}
.site-header .logo {
  height: 22px;
  color: var(--red);
}
.site-header .logo svg { height: 100%; width: auto; }
.site-header nav {
  display: flex;
  gap: clamp(.75rem, 2vw, 2rem);
  align-items: center;
}
.site-header nav a {
  font-family: var(--sans);
  font-size: .82rem;
  font-weight: 500;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: .35rem 0;
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease, color .2s ease;
}
.site-header nav a:hover,
.site-header nav a.is-active { border-bottom-color: var(--red); color: var(--red); }
.lang {
  font-family: var(--sans);
  font-size: .78rem;
  font-weight: 600;
  letter-spacing: .14em;
  display: inline-flex;
  gap: .35rem;
  padding-left: 1.25rem;
  border-left: 1px solid var(--red);
}
.lang a { opacity: .45; transition: opacity .2s ease; }
.lang a.is-active { opacity: 1; color: var(--red); }
.lang a:hover { opacity: 1; }

/* mobile menu */
.menu-toggle {
  display: none;
  background: none;
  border: 1px solid var(--red);
  padding: .55rem .75rem;
  font-family: var(--sans);
  font-size: .75rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--red);
  cursor: pointer;
}

@media (max-width: 820px) {
  .site-header nav { display: none; }
  .menu-toggle { display: inline-flex; align-items: center; gap: .5rem; }
  body.menu-open .site-header nav {
    display: flex; flex-direction: column;
    position: absolute; left: 0; right: 0; top: 100%;
    background: var(--cream); padding: 1.5rem var(--pad);
    border-bottom: 1px solid var(--red);
    align-items: flex-start;
  }
  body.menu-open .site-header nav a { padding: .5rem 0; }
  .lang { padding-left: 0; border-left: none; }
}

/* ============================================
   HERO
   ============================================ */
.hero {
  position: relative;
  min-height: 92vh;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: var(--frame);
  background: var(--red);
  color: var(--cream);
  text-align: center;
  overflow: hidden;
  isolation: isolate;
}
.hero-img {
  position: absolute;
  inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center 35%;
  z-index: 0;
}
.hero::after {
  content: '';
  position: absolute; inset: 0;
  background:
    linear-gradient(180deg,
      rgba(26,26,26,0.15) 0%,
      rgba(204,28,59,0.05) 40%,
      rgba(204,28,59,0.55) 100%);
  z-index: 1;
}
.hero .frame {
  position: relative;
  z-index: 2;
  border: 1px solid var(--cream);
  width: 100%;
  max-width: 1400px;
  padding: clamp(3rem, 8vw, 7rem) clamp(2rem, 5vw, 5rem);
  display: flex; flex-direction: column;
  align-items: center;
  justify-content: center;
  min-height: 70vh;
  background: rgba(204, 28, 59, 0.78);
  backdrop-filter: blur(3px);
  -webkit-backdrop-filter: blur(3px);
}
.hero .logo-mark {
  color: var(--cream);
  width: clamp(280px, 60vw, 760px);
  margin: 0 auto;
}
.hero .tagline {
  font-family: var(--serif);
  font-weight: 400;
  text-transform: uppercase;
  font-size: clamp(1.4rem, 4vw, 3.2rem);
  line-height: 1.1;
  letter-spacing: -.005em;
  margin-top: clamp(2rem, 5vw, 4.5rem);
  max-width: 22ch;
}
.hero .sub {
  font-family: var(--sans);
  font-size: clamp(.85rem, 1.2vw, 1rem);
  letter-spacing: .25em;
  text-transform: uppercase;
  margin-top: 2.5rem;
  opacity: .85;
}

/* ============================================
   HEADLINES & TYPOGRAPHY
   ============================================ */
h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 1;
  letter-spacing: -.01em;
}
h1 { font-size: clamp(2.4rem, 6vw, 5.5rem); }
h2 { font-size: clamp(2rem, 5vw, 4.2rem); }
h3 { font-size: clamp(1.4rem, 2.5vw, 2.2rem); }
h4 { font-size: clamp(1.1rem, 1.6vw, 1.4rem); }

.eyebrow {
  font-family: var(--sans);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1.25rem;
  display: inline-block;
}
.section-red .eyebrow { color: var(--cream); opacity: .7; }

p { max-width: 65ch; margin-bottom: 1rem; }
p.lead { font-size: 1.125rem; line-height: 1.65; max-width: 60ch; }
.center { text-align: center; }
.center p { margin-left: auto; margin-right: auto; }

/* ============================================
   MANIFESTO / BIG STATEMENT
   ============================================ */
.manifesto {
  text-align: center;
  font-family: var(--serif);
  text-transform: uppercase;
  font-size: clamp(1.6rem, 4vw, 3.2rem);
  line-height: 1.15;
  letter-spacing: -.005em;
}
.manifesto strong { color: var(--red); font-weight: 400; }
.section-red .manifesto strong { color: var(--cream); }
.manifesto + .manifesto { margin-top: 1.6em; }

/* ============================================
   SERVICES GRID
   ============================================ */
.svc-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(2rem, 4vw, 4rem);
  margin-top: 3rem;
}
.svc-grid h3 {
  font-family: var(--cond);
  font-weight: 700;
  font-size: clamp(1.1rem, 1.4vw, 1.3rem);
  letter-spacing: .15em;
  color: var(--red);
  margin-bottom: 1.25rem;
  padding-bottom: .75rem;
  border-bottom: 1px solid var(--red);
}
.svc-grid ul { list-style: none; }
.svc-grid li {
  font-family: var(--serif);
  font-size: clamp(1.1rem, 1.4vw, 1.5rem);
  text-transform: uppercase;
  letter-spacing: -.005em;
  padding: .5rem 0;
  border-bottom: 1px dotted rgba(0,0,0,.12);
}
.svc-grid li:last-child { border-bottom: none; }

@media (max-width: 720px) {
  .svc-grid { grid-template-columns: 1fr; }
}

/* ============================================
   PACKAGES
   ============================================ */
.packages {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: clamp(1.5rem, 3vw, 2.5rem);
  margin-top: 3rem;
}
.pkg {
  background: var(--cream);
  color: var(--black);
  border: 1px solid rgba(204, 28, 59, .35);
  padding: 2rem 1.75rem;
  display: flex; flex-direction: column;
  position: relative;
  min-height: 100%;
}
.section-red .pkg { background: var(--cream); }
.pkg::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0;
  height: 4px; background: var(--red);
}
.pkg .num {
  font-family: var(--sans);
  font-size: .72rem;
  letter-spacing: .25em;
  color: var(--red);
  margin-bottom: 1rem;
  font-weight: 700;
}
.pkg h3 {
  font-family: var(--serif);
  font-size: clamp(1.6rem, 2.6vw, 2.2rem);
  text-transform: uppercase;
  margin-bottom: 1rem;
  color: var(--black);
}
.pkg .intro {
  font-style: italic;
  font-size: .95rem;
  line-height: 1.55;
  color: var(--muted);
  margin-bottom: 1.5rem;
}
.pkg ul {
  list-style: none;
  margin-bottom: 1.75rem;
  flex-grow: 1;
}
.pkg li {
  font-size: .92rem;
  line-height: 1.5;
  padding: .5rem 0;
  border-bottom: 1px dotted rgba(0,0,0,.08);
}
.pkg li:last-child { border-bottom: none; }
.pkg .price {
  font-family: var(--serif);
  font-size: clamp(1.4rem, 2vw, 1.75rem);
  text-transform: uppercase;
  color: var(--red);
  padding-top: 1rem;
  border-top: 1px solid var(--red);
}

/* ============================================
   CASES
   ============================================ */
.case-block {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: clamp(2rem, 4vw, 4rem);
  align-items: start;
  padding: clamp(2rem, 5vw, 4rem) 0;
  border-top: 1px solid rgba(204, 28, 59, .2);
}
.case-block.case-with-media {
  grid-template-columns: minmax(220px, 320px) 1fr;
}
.case-block.case-with-media-wide {
  grid-template-columns: minmax(380px, 480px) 1fr;
}
.case-block.case-with-trio {
  grid-template-columns: minmax(380px, 520px) 1fr;
}
.case-media-trio {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
  background: transparent;
  border: none;
}
.case-media-trio .reel {
  position: relative;
  aspect-ratio: 9/16;
  background: var(--black);
  border: 1px solid rgba(204, 28, 59, .25);
  overflow: hidden;
  display: block;
}
.case-media-trio .reel video,
.case-media-trio .reel img {
  width: 100%; height: 100%; object-fit: cover; display: block;
}
.case-media-trio .reel-label {
  display: block;
  margin-top: .55rem;
  padding: 0;
  font-family: var(--serif);
  font-size: clamp(.85rem, 1vw, 1rem);
  color: var(--red);
  letter-spacing: -.005em;
  text-transform: uppercase;
  font-weight: 400;
  text-align: left;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.section-red .case-media-trio .reel-label { color: var(--cream); }
.case-media-trio .reel-item { display: block; }
@media (max-width: 720px) {
  .case-block.case-with-trio { grid-template-columns: 1fr; }
}
.case-media {
  position: relative;
  aspect-ratio: 9/16;
  background: var(--black);
  overflow: hidden;
  border: 1px solid rgba(204, 28, 59, .25);
}
.case-media-wide {
  aspect-ratio: 16/9;
}
.case-media-square {
  aspect-ratio: 1/1;
}
.case-media img,
.case-media video {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
}
.case-media-photo {
  aspect-ratio: 4/5;
}
.case-photo {
  display: block;
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  background: var(--black);
  border: 1px solid rgba(204, 28, 59, .25);
}
.case-block:first-of-type { border-top: none; padding-top: 0; }
.section-red .case-block { border-top-color: rgba(247, 242, 240, .3); }
.case-block .meta {
  font-family: var(--sans);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .25em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: .75rem;
}
.section-red .case-block .meta { color: var(--cream); }
.case-block h3 {
  font-family: var(--serif);
  font-size: clamp(1.6rem, 3vw, 2.6rem);
  text-transform: uppercase;
  margin-bottom: 1.5rem;
}
.case-block .scope {
  font-family: var(--cond);
  font-size: .95rem;
  text-transform: uppercase;
  letter-spacing: .12em;
  line-height: 1.7;
  margin-bottom: 1.25rem;
  color: var(--muted);
}
.section-red .case-block .scope { color: var(--cream); opacity: .8; }
.case-block .clients {
  font-family: var(--serif);
  font-size: clamp(1.4rem, 2.4vw, 2.1rem);
  text-transform: uppercase;
  line-height: 1.3;
  letter-spacing: -.005em;
}
.case-block .clients span {
  display: inline-block;
  margin-right: 1.25rem;
  padding-right: 1.25rem;
  border-right: 1px solid currentColor;
}
.case-block .clients span:last-child { border-right: none; }

@media (max-width: 720px) {
  .case-block { grid-template-columns: 1fr; }
}

/* ============================================
   FORMS
   ============================================ */
.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1rem, 2vw, 1.5rem);
}
.form-grid .full { grid-column: 1 / -1; }
.form-grid label {
  font-family: var(--sans);
  font-size: .72rem;
  letter-spacing: .25em;
  text-transform: uppercase;
  display: block;
  margin-bottom: .5rem;
  font-weight: 700;
  color: var(--red);
}
.form-grid input,
.form-grid textarea {
  width: 100%;
  background: transparent;
  border: none;
  border-bottom: 1px solid rgba(0,0,0,.4);
  padding: .75rem 0;
  font-family: var(--sans);
  font-size: 1rem;
  color: inherit;
  transition: border-color .2s ease;
}
.section-red .form-grid input,
.section-red .form-grid textarea { border-bottom-color: rgba(247,242,240,.4); }
.form-grid input:focus,
.form-grid textarea:focus {
  outline: none;
  border-bottom-color: var(--red);
}
.section-red .form-grid input:focus,
.section-red .form-grid textarea:focus { border-bottom-color: var(--cream); }
.form-grid textarea { min-height: 140px; resize: vertical; }
.btn {
  display: inline-block;
  font-family: var(--sans);
  font-weight: 700;
  font-size: .82rem;
  letter-spacing: .25em;
  text-transform: uppercase;
  padding: 1.1rem 2.25rem;
  background: var(--red);
  color: var(--cream);
  border: 1px solid var(--red);
  cursor: pointer;
  transition: background .2s ease, color .2s ease;
}
.btn:hover { background: var(--cream); color: var(--red); }
.section-red .btn { background: var(--cream); color: var(--red); border-color: var(--cream); }
.section-red .btn:hover { background: transparent; color: var(--cream); }

/* honeypot */
.hp { position: absolute !important; left: -9999px !important; opacity: 0 !important; }

.notice {
  padding: 1rem 1.25rem;
  border: 1px solid currentColor;
  margin-bottom: 1.5rem;
  font-size: .95rem;
}
.notice.ok { color: #1c5d2c; border-color: #1c5d2c; background: #d6efdc; }
.notice.err { color: #842029; border-color: #842029; background: #f8d7da; }

@media (max-width: 720px) {
  .form-grid { grid-template-columns: 1fr; }
}

/* ============================================
   NEWSLETTER
   ============================================ */
.newsletter {
  display: flex;
  gap: .75rem;
  align-items: stretch;
  margin-top: 2rem;
  flex-wrap: wrap;
}
.newsletter input {
  flex: 1 1 280px;
  background: transparent;
  border: 1px solid currentColor;
  padding: 1rem 1.25rem;
  font-family: var(--sans);
  font-size: 1rem;
  color: inherit;
}
.newsletter input::placeholder { opacity: .6; }
.newsletter button { flex: 0 0 auto; }

/* ============================================
   FOOTER
   ============================================ */
.site-footer {
  background: var(--black);
  color: var(--cream);
  padding: clamp(3rem, 6vw, 5rem) var(--pad) 2rem;
}
.site-footer .grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: clamp(2rem, 4vw, 4rem);
  padding-bottom: 2.5rem;
  border-bottom: 1px solid rgba(247, 242, 240, .2);
}
.site-footer .logo-mark { color: var(--cream); width: 240px; margin-bottom: 1.5rem; }
.site-footer h5 {
  font-family: var(--sans);
  font-size: .72rem;
  letter-spacing: .25em;
  text-transform: uppercase;
  margin-bottom: 1rem;
  color: var(--red);
}
.site-footer ul { list-style: none; }
.site-footer ul li { padding: .25rem 0; font-size: .92rem; }
.site-footer ul a:hover { color: var(--red); }
.site-footer .legal {
  max-width: var(--max);
  margin: 2rem auto 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
  font-size: .78rem;
  opacity: .7;
}
.site-footer .legal nav { display: flex; gap: 1.5rem; }
.site-footer .legal a:hover { color: var(--red); opacity: 1; }

@media (max-width: 720px) {
  .site-footer .grid { grid-template-columns: 1fr; }
}

/* ============================================
   PAGE-HEADER (interior pages)
   ============================================ */
.page-header {
  background: var(--red);
  color: var(--cream);
  padding: clamp(4rem, 9vw, 7rem) var(--pad);
}
.page-header .frame {
  border: 1px solid var(--cream);
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(3rem, 6vw, 5rem) clamp(2rem, 5vw, 4rem);
}
.page-header h1 {
  font-size: clamp(3rem, 8vw, 7rem);
  line-height: 1;
}
.page-header p {
  font-family: var(--serif);
  text-transform: uppercase;
  font-size: clamp(1.1rem, 2vw, 1.5rem);
  margin-top: 1.5rem;
  letter-spacing: -.005em;
  opacity: .9;
}

/* ============================================
   STRIKETHROUGH heading effect (for "SERVICES → RESULTS")
   ============================================ */
.strike-heading {
  position: relative;
  display: inline-block;
  font-family: var(--serif);
  font-size: clamp(2.5rem, 7vw, 6rem);
  text-transform: uppercase;
  line-height: 1;
  letter-spacing: -.01em;
}
.strike-heading .strike { position: relative; color: var(--black); opacity: .5; }
.section-red .strike-heading .strike { color: var(--cream); opacity: .55; }
.strike-heading .strike::after {
  content: ''; position: absolute; left: -5%; right: -5%; top: 48%;
  height: 8px; background: var(--red);
  transform: rotate(-6deg);
  box-shadow: 0 14px 0 0 var(--red);
}
.section-red .strike-heading .strike::after { background: var(--cream); box-shadow: 0 14px 0 0 var(--cream); }
.strike-heading .accent { color: var(--red); display: block; margin-top: .25em; }
.section-red .strike-heading .accent { color: var(--cream); }

/* ============================================
   UTILS
   ============================================ */
.spacer-sm { height: clamp(2rem, 4vw, 3rem); }
.spacer-md { height: clamp(3rem, 6vw, 5rem); }
.spacer-lg { height: clamp(4rem, 8vw, 7rem); }
.text-red { color: var(--red); }
.text-cream { color: var(--cream); }
.flex-between { display: flex; justify-content: space-between; align-items: center; gap: 2rem; flex-wrap: wrap; }
.cols-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 4rem); }
@media (max-width: 720px) { .cols-2 { grid-template-columns: 1fr; } }